Six Key Strategies to Boost Your Online Sales

We all understand that setting up a website is crucial for any business in 2021. However, if you want to generate sales, setting up a website is sadly not enough. Running your own ecommerce site is quite challenging when first starting. The entire point of an ecommerce store is to make sales and boost revenue. Besides having quality products that people want to purchase, you want to ensure you pay attention to the finer details.

But after you’ve assembled your primary marketing strategy , how do you decide which tactics will give you the best results?

A good website, excellent customer service, fast load times, great product descriptions, and paying attention to your user experience all aid in providing multiple avenues for sales growth. Let’s get into some more of the nitty-gritty with six ways you can start boosting your ecommerce sales.

Make It Mobile

The best way to start optimizing your site for mobile is to choose a conscious design. Responsive websites conform to the screen size on which they’re viewed. Even better, Bookmark can get you there.

Also, it’s not only about looks, but nowadays security plays a huge factor also.

This is why shoppers prefer to browse on their phones but purchase later, but I will touch on this a bit down the blog.

The most important thing is to make sure the customer experience is seamless from start to finish. Consumers are 47% more likely to revisit your website if they enjoyed their experience. Make it easy, and you may earn more than a one-time customer.

No Cart Left Behind

To increase your ecommerce sales, you need to learn the obstacles for people to not buy from your store. Let your customers decide how and when they want to receive their packages. The popularity of home delivery and contactless pickup has increased over the past year. Make it super easy to save your cart. Be clear about shipping costs upfront, n o one enjoys that surprise! And offering a guest checkout option may actually make them a customer next time.

All these things seem minor but, puzzled together, make an impact. Grab some more tips on fewer deserted carts

Sell on Social

3,837,000,000… plus…

Sunk in? Okay, good.

So if you haven’t already, you may want to start thinking of selling on social media to boost your ecommerce sales. Think about it, you use social media to deliver value to your target audience by providing relevant content throughout the buying process.

So, where do you start? Here are a couple key areas that will get you heading in the right direction.

Use Influencers

Use Ads

Use Chatbots

Want to dig deeper? We got for you on how to use social media for your ecommerce sales. And if that wasn’t enough good news, you can sell directly on socials with Bookmark.

Create Trust

That being said, I don’t think I really need to go into the depth of the value of customer service. Continuous excellent customer experience builds trust. And trust is everything.

Now, there’s more than just excellent customer services to help build more trust, including security. Consumers believe payment information security is critical. Use trust seals, badges, return policies, guarantees, “secure checkout” over “checkout”. These things can make a world of difference while winning the trust and giving consumers faith in the security of your website’s checkout process. At Bookmark, we believe this is a prime component that consumers are looking for when online shopping, so we offer safe and secure website hosting and payment processing.

Add on Upselling

Offering your customers relevant products is an excellent way to provide a superior online experience. Ensure you don’t beat your buyers with irrelevant products but instead provide the goods that complement their shopping cart.

Special shipping offers (ie: free shipping or a small gift) are one way to implement this strategy. By offering valuable discounts and complementary products, you can tie people to your online store and become regular customers.

Now that sounds like a win-win to me.

Learn From Others


Distributed Commerce

Improving online presence may require an integrated approach that combines leading practices across products, skills and profitability dimensions.

Key Takeaways

It’s that time to sign off, and I hope you come back next week for our next blog to help upgrade you and your website.

Originally published at on July 20, 2021.

Spend time running your business, not your website. Our Ai powered website builder can get your business online in a few minutes.

Spend time running your business, not your website. Our Ai powered website builder can get your business online in a few minutes.