If you have taken an e-Learning course, you will know that your business title is one of the major deciding factors when it comes to the growth and success of your small business.
In fact, your title will determine whether or not your business will be found online, especially when it comes to search engine optimization (SEO) ranking.
Coming up with a great title that will be loved by Google (and your readers, too) can be one of the most difficult things to do.
Here are some useful tips for writing an effective and interesting SEO title.
1. Understand what your users are searching for
Before writing a title that will probably appeal to your target audience, it will be good to understand what a potential user is looking for.
The first thing you should always remember is that online searches can be grouped into three categories. These may include Transactional “Do” queries, Informative “Know,” and Navigational “Go” questions.
Defining the most suitable categories for your search audience can provide you with a better understanding of your potential users’ needs and even give them more confidence about your brand.
2. Create a title your audience is looking for
Always remember that the results of your users’ search query come with a direct effect on how your Meta titles will appear within Google.
When words within search query of the user matches up with your title, Google will rank your site higher on various search results and will also bold the matching phrases and words in your Meta title.
This means that in order to greatly benefit from these matching title results, you will need to make a great effort to create your title based on what the potential customers will likely be looking for.
Looking into Google AdWords Keyword Planner is one way the greatest ways of finding out the insider information of search strategy of your users.
With this Keyword Planner, you can fine-tune your SEO titles to match perfectly what your targeted audience is searching for.
3. Stay accurate
Accuracy is very important when trying to make your title great and interesting because it gives clear expectations for your audience.
Always keep in mind that your titles need to accurately reflect your content. One way to ensure accuracy is to add some bracketed clarification to the headline.
This kind of headlines or titles with such clarification performs better than those without clarification.
In addition, it’s all about setting high and clear expectations because readers will know exactly what they are getting themselves into before clicking.
4. Make your title interesting and sexy
Another way to write an SEO title that Google will love is to make it interesting and sexy. Just because you have to be accurate when writing your title doesn’t mean that you can’t find the best ways of making it pop.
Fortunately, there are so many ways of making your title sexier.
First, you need to understand your core buyer personas. Try to find the language that will resonate with them and know exactly what they will find more valuable to their needs.
It’s therefore necessary to refine or create your buyer personas before writing your title. Once you have adequate knowledge of the preferred style of your buyer persona, try using strong language, having some fun with a little alliteration, making it visual, and making the value clearer.
5. Always keep the SEO title short and precise
There are no clear rules as to how short or long a title should be. However, it depends on where it will appear and what your goals are.
For instance, if you want your post to rank high on search engines, then your title should have less than 70 characters. Optimizing your SEO titles for social sharing entails a different requirement.
However, titles between 8 and 12 words in length are believed to get the most social shares and likes on average. It’s therefore a good idea to run some tests to determine what exactly works better for your target audience.
Lastly, when it comes to SEO, try to optimize your title for social and search. You would want to have a website with a responsive design and well-optimized titles for your particular audience.
Want more SEO tips?
Bookmark offers free e-Learning courses to support your small business success. Check out the video below to learn more SEO tips.
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Originally published at www.bookmark.com on June 7, 2016.