As an entrepreneur, creative professional, small business owner, marketing expert, or freelancer, you find yourself making various sales pitches more than you realize. For instance, when you have a business selling website templates, a very powerful sales pitch is needed in order for your business to succeed.

A good sales pitch can easily leverage any kind of conversation into a potential sale, which is why you need to have one. Each sales pitch is different, but there are many guidelines you can follow to ensure you create the perfect one.

To get you started, here are some guidelines you can follow.

1. Communicate with your audience

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There is no “one-size-fits-all” process when it comes to creating the perfect sales pitch.

A message that perfectly resonates with a particular group of individuals might be off with others.

A unified and cohesive message should always guide your specific “meta” sales pitch.

However, you should keep it dynamic enough to be capable of customizing it for various audiences/listeners.

The examples you always refer to, your voice tone, the pitch’s length and even the group of people you work with are all variants that largely depend on who you are talking to.

It’s therefore necessary to consider the relationship your audience has with you, their potential interest, their level of expertise or relevance to the business, and even the setting in which you’re speaking.

2. Aim for the minds of your audience

If you want to make long-term relationships or win loyal clients, don’t just to sell your product or service to them — sell them your idea.

Create your sales pitches around something more powerful and profound than just the immediate deal, which is on the table, and you will definitely find that your target audience is actually more confident to do business with you.

3. Make your sales pitch simple

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In most cases, when people put a lot of thought and time into their work, they usually tend to develop a particular language around it.

However, the problem is that these people usually forget that the developed language is virtually unknown to other people (outsiders) — individuals who aren’t familiar with a specific company’s unique work culture, or with the professional lingo of the specific industry.

Your sales pitch should therefore be simple and accessible both to experts and audience (outsiders). As you work to perfect it, try as much as possible to strip your message of jargon and technical language.

4. Make your sales pitch memorable

It’s important to keep in mind that a sales pitch is powerful and successful when your target audience can easily repeat it to others. This is a good sign that your audience has understood and fully internalized your message.

However, there are basic things you should try to get to this point. First, people love an interesting story, and are likely to listen to it and usually remember a narrative rather than stats and data. You should therefore consider storytelling to convey your message.

Secondly, relatability is another thing you could try when trying to make your message memorable. In this case, if your audience is capable of identifying with your message in a personal level, your sales pitch will definitely be more accessible to your listeners.

5. Timing is everything

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When it comes to sales pitches, there is a crucial element of performance.

When composing one, don’t ruin it by simply giving the punch line away too soon. Additionally, you don’t need to drag it out too long because your audience might lose focus and interest.

Timing is very important in the delivery of perfect sales pitches.

Even though it’s difficult to nail your timing right away, you can improve it by simply paying more attention to audience’s reactions to your sales pitch.

6. Write down your pitch

Even if you know and are confident about the message you want to convey to your listeners, it’s important to write it down.

Putting down the content of your sales pitches in writing will make you focus your thoughts better and can help you streamline the message more efficiently.

Make sure to practice all that you’ve learned here. It doesn’t matter what business you’re in, whether you’re selling website templates or hotel rooms, a good sales pitch is necessary for you to succeed.

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Originally published at on August 11, 2016.

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