Although most digital marketers understand the importance of creating an effective call to action (CTA) in their responsive website, they often end up using them incorrectly.
These are more than simple statements asking your audience to do something; if you do it correctly, call to actions can help you to achieve the following:
- They make it easy to elicit a tremendous response from your targeted audience
- They help you to start long lasting relationships with potential customers
- They are the perfect way to increase sales and profits
- They give clear instructions to customers who may not be sure of what to do after reading your mails, articles, and other materials.
Simply put, inserting an effective call-to-action statement is one of the best ways to create and curate content. It also makes it easy for you to achieve your goals.
So, how do you ensure that these statements convert at a higher rate?
You definitely have read a lot of information out there about what to do and what to avoid.
However, some of the tactics published both online and offline may not help you to come up with an effective request, leave alone one that actually works.
To help you out in making a call to action that converts, here are the most important factors to consider.
Have a clear goal in mind
What do you wish to get out of the call to action statement? When writing it, make sure that you know what it is supposed to achieve.
An example could be that you want people to purchase your goods and services (“Buy Now”), or you just want them to pass information to others (“Share Now” or “Email to a Friend”) so as to create awareness.
At the end of the day, there is an action that you want them to take, and this is the most important part.
Either way, you might want to use a link in the statement or button so that your audience will need minimum effort to do what you require from them.
Make it brief and appealing
A concise call to action is likely to attract more people than long ones. They want to know what you want from them in the easiest way possible.
If you use a sentence that is too long, chances are that some of them will not even read it to the end.
If you want to make multiple requests, avoid the temptation to cram them all in one place. Your audience will like you for making their work easy through simple requests. For instance, you might just request them to call your business phone number and talk to a standby sales representative.
Placing your request in the right position
If you talk to any expert online marketer, they will tell you that the importance of placing call-to-actions in strategic places in your messages can never be overemphasized.
This depends on the length of the content, too. You may have already noticed that there are marketers who prefer to place it at the end of the message while others place it much earlier.
The point here is to ensure that your audience does not feel like all you want from them is the action. Be sure to give them some value in the text before requesting them to act.
Make sure that it brings the desired results
It would be totally useless to include call-to-actions in the content if they will not have any effect to your audience. If it is the first time you are interacting with the potential customers, you may not even know how to approach them.
This is the reason why you may want to experiment with various approaches.
If you notice that one is not working the way you want it to, simply revise it to make it more appealing to them. Most of the time, you will find out that some of the simple things that you overlook are the ones that make a big difference.
Clearly, a call to action is an important part of any digital marketing strategy (as well as having a responsive website, of course). You, however, should understand the audience for which the content is meant before drafting these statements.
For beginners, a simple survey will help you to understand who you are dealing with. You also might want to read content from other seasoned marketers in your niche to see how they use these statements.
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Originally published at www.bookmark.com on October 13, 2016.