It’s odd to think there was a time when we didn’t have the luxury of emails. And now, in 2021, although it may be unexpected, it is still the most popular way for businesses to communicate with their customers. In fact, 80% of small businesses rely on email as their primary customer growth and retention channel.

At the same time, even if people open an email, they may not engage with the content. Check out these critical do’s and don’ts to get the most out of your email marketing.


Optimize onboarding emails

Your onboarding email is the email that can make or break…

When it comes to your website, there are many things you need to do to keep it relevant and thriving. You have already launched a great website, and maybe you have even seen significant spikes in traffic. But are these visitors converting into loyal customers? If not, what gives?

You want your website traffic metrics high, but more importantly, we want these same people coming back for more. Nowadays, it’s just not enough to get loads of customers. Loyalty is key. However, this isn’t an easy task. …

One important and stressful part of planning a website is choosing the domain name. Whether it’s for your new and exciting business endeavour or a portfolio of your personal work, picking a domain name at the beginning of your journey leaves you to think, am I making the right choice?

We can all remember that first email address we created ourselves, but unfortunately a domain holds a lot more weight and isn’t as simple to change and start-over.

So where do you start? Do you pick the familiar .com? Or go with .org or .net …

Many of us were overly thrilled to say goodbye to 2020, but we didn’t really know what 2021 was to hold. All I can say is, it’s quite the same. I feel constantly drained and very unmotivated… Like I’m treading water that’s turned into molasses. And I think we all feel this way.

This global pandemic has put everything into a new perspective. We have been made to adapt to new rules and restrictions, which has started taking a severe toll on our mental health in our personal and work lives.

The severity of mental health has really come to…

It doesn’t matter what industry your company is in, a helpful blog can be really beneficial to any business. Trust us, we say this from experience. At Bookmark, we love using this blog to help business owners gain the knowledge they need to build and grow their online presence.

Your blog post doesn’t even need to be limited to your industry. It can serve to provide wellness tips, general business advice, or must-know upcoming trends, for example. …

Customer reviews are the most powerful tool customers have in their tool-belt before making a purchase. They are the best opportunity to get a real and authentic opinion from fellow customers.

Customer reviews have a ton of potential in swaying the opinion of new (and old) customers, and every single major ecommerce platform features reviews. Small businesses also need to see the power and importance of reviews to help them build, grow, and manage their customers.

At the end of the day, you cannot avoid the fact that online reviews will either make or break your business.

Why Customer Reviews Matter

Reviews Establish Trust and Validation

Reviews can help…

It’s safe to say that COVID has had an enormous impact on every single industry and every single family. Even though we may have gotten used to the “new normal” by now, these changes are still tricky to navigate because at the end of the day that’s exactly what they are — changes.

Although this pandemic has had mostly negative impacts, we believe there is a positive silver lining. Some of the changes we’ve seen may actually lead to a brighter and better future. As the decades roll on we are sure we’ll face new challenges that will continue to…

Social commerce is incredibly important and super straightforward. It’s when brands sell their goods or services on social media instead of relying solely on their stand-alone ecommerce sites. Social commerce also includes when someone clicks a link from social media that brings them to your ecommerce site.

The reason it’s so important to leverage social commerce is because social media is where people spend most of their time online. No matter how many active customers you have on your website, it pales in comparison to the the 1 billion active users on Instagram. …

Churn. The big bad wolf that every business is afraid of. Sometimes referred to as customer turnover, it’s often found in companies that offer subscription services, however it is far from being exclusive just to them.

Churn is when a customer starts using a business’s product or service, and for one reason or another, stops completely and switches their loyalty to another company.

Think of customers who churn as “the ones that got away”. At one point, this person was YOUR customer, and a happy one at that. Then due to a variety of different reasons, they decided to stop…

When you’re a small business owner, there’s a fine line to balance between working hard and working too hard. Despite startup owners typically being smart, driven, passionate and hard working people, they are just as vulnerable as anyone to stress, anxiety and self doubt. Unfortunately in many cases, stress and startups go hand in hand.

There are a ton of reasons why startup owners face a lot of stress, and none of them should be taken lightly. …


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