The ecommerce market (online shopping) successfully covers all purchases that are made over the web. In between shops moving online, third-party markets, and increasing web access to throughout the world, these online sales have ended up being worth trillions each year. However, online shopping isn’t perfect.

A bad online shopping experience can damage your business and get customers spreading negative reviews/thoughts about your business.

The struggle of ecommerce can be measured in percentage: 75.8% (almost 8 out of 10) of online shopping carts are abandoned without the purchase being completed. …


Many may ask what is the reason for blogging and of course, there are plenty. What we want to highlight today is the impact blogs have on small businesses and startups, and how they are used to help attract new customers!

Creating content is huge for building and growing an online presence. But it can be tough to set yourself apart from all the other blog noise out there. We will be going over seven popular ways you can bring your blogs to a whole new level. Keep reading to see how you can transform your blogs!

Create an outstanding outline

Creating an outline…


Customer service by nature is a great field that almost every company, small or large, has invested in. We usually see this type of job as answering phone calls, emails, de-escalating matters, and more. However, this is not the only way customer service can be used to impact and grow small businesses.

We’ll be diving into how social media customer service has effectively impacted small businesses!

What is Customer Service?

Customer service by definition is the assistance and advice provided by a company to consumers. …


Rejection is never easy to discuss and yet so many of us go through it. At work, rejection can lead to us feeling unmotivated, unproductive, and sometimes lose hope. Rejection at a workplace can look like anything, from not receiving an anticipated promotion, losing a client to a competitor, being publicly criticized or blamed for errors in a proposal… and the list goes on.

Though rejection at a workplace can be exhausting, here are some some great ways to overcome it so you can get back to doing what you do best.

Reevaluate your path

Let’s be real here, often times rejection at…


It’s quite clear through the pandemic that many small businesses have started trending, leading to high demand. Most of these businesses started from hobbies that now the world cannot live without! Hobby by definition is simply a passion or activity done regularly in someone’s pastime.

Hobbies typically start from an idea, something that interests you and before you know it, it becomes a skill! Through this blog, we’ll go through the most impactful hobbies taking over small businesses in 2021!

What Makes a Hobby Worth Dollars?

Hobbies can transform into a new stream of income-yes, but it also shows us there are certain characteristics in us…


Two increasingly popular strategies to boost sales within your online business are the practice of Upselling and Cross-selling.

Yet, many small businesses out there still are not fully sure what they are, or they may be under the impression that it’s a complicated strategy to implement with their website. Fortunately, that is not the case.

Upselling and cross-selling are easy and basically free ways for you to not only start making more sales on your products and/or services, but also for you to build brand reputation, trust, recognition, and loyalty.

So without further ado, let’s get into what cross-selling and…


After 18 months of a pandemic lockdown we are all left with so many questions, one of the main ones being: what will it be like going back to the office? As we transition out of lockdown and back into the office/workplace, there’s a whole lot to think about.

This pandemic has affected us all in different ways, and it’s only normal to feel uncertain about what the future holds. Most are feeling confused and apprehensive about the changes around them. Is it safe to go back? Will everyone be going back? Is there a thought-out plan? Can we go…


Have you ever purchased something on an impulse simply because of an ‘only two remaining’ message? Or because that 60% off expires in just a few hours?

The majority of us have. And it’s not always because we needed or wanted the item. So, why?

People always want what they can’t have. It’s human nature. People fear missing out aka, FOMO, and that is precisely what motivates them to act. So, how can you employ this into a business strategy to help your company grow?

Easily actually. However, this strategy isn’t for every business but can be pretty successful when…


We all understand that setting up a website is crucial for any business in 2021. However, if you want to generate sales, setting up a website is sadly not enough. Running your own ecommerce site is quite challenging when first starting. The entire point of an ecommerce store is to make sales and boost revenue. Besides having quality products that people want to purchase, you want to ensure you pay attention to the finer details.

But after you’ve assembled your primary marketing strategy , how do you decide which tactics will give you the best results?

A good website, excellent…


I’m not sure if I’m ready to admit this, but there is a good chance that most of the content we consume in a day is from social media. Or even from a friend that saw something on social media. Or a friend of a friend… okay, I think you get the point. Social media is everywhere. And it’s also how businesses reach people.

And that right there is why social selling is the most overlooked form of marketing since many people are confused about what it means in the first place. …

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