There have been many technological advances in recent years that have completely changed the way we listen to and enjoy our music today.
If you are a music artist in today’s age, promoting your music online has opened up many opportunities to reach your fan base that were pretty much nonexistent in the past.
There has been no better time in history for music artists to be able to independently make money off of their music online than right now. In the past, music artists had to get signed and backed by a record label or distribution company in order to get their music out there.
The traditional way to market music has evolved along with the evolution of technology. The same way CDs came and replaced the vinyl, mp3 players and iPods have come and replaced CDs. The Internet has made it easier for music artists to be able to reach international audiences around the globe.
Today many opportunities are available to us through the power of the internet and digital distribution. Selling your music online is one of the smartest decisions you’ll ever make. The internet allows anyone to reach a wide audience, sometimes very quickly.
1. Google search
There are resources online you can use that are free, so why not use them? If you have more time than money right now, then free is the way to go. Just do a Google search on keywords like “band promotion,” “how to promote your band” and “band promoting.”
Many of these websites will have free tools for you to use where you can upload your music online for no cost. You’ll probably even stumble across a blog that will let you post your concert dates, which is even better.
2. Build a Website
One way an independent music artist can get exposure and build a web presence is by creating a website, check out Bookmark’s Musician Template Stacy for a good start. This is a way for people to check out your music online and possibly sell your music.
Some of the things you want to have on your site include a digital player or some way to showcase your music, some background about you or your band, and some contact info.
You can also create a mailing list on your site to keep in touch with your fans and keep them updated on your upcoming events, new releases, shows, merchandise, and more.
3. Post Videos on YouTube
YouTube Videos are a great way to broaden your fan base. Your fans will be able to connect with a visual experience of your life. This is a great way to express emotions that you can’t normally convey through an email or text.
Whether you make a video of you in the studio working on a song, a video of you chilling, eating a hamburger or you at a concert, you always want to keep them engaged and interested. Always remember to put your band or website URL in your videos
4. Post music online at free and paid sites
There are a number of free and paid sites that you can submit your music to. You can even sell your music on some of these sites or put them up for download.
Either way, this is a good way to get exposure and increase brand awareness. You can also network with other artists on these sites. Here are a few music sites where you can post your music online:
5. Use Social media
Social media is one of the best ways to promote your music online. With millions of people using Facebook and Twitter on a day to day basis to interact with people all over the world, you too can use this method to get your marketing message out there which in turn will get your music the maximum exposure and increase visibility.
Your fans can also connect with you through social networks and they can begin to promote and spread your messages virally by posting/retweeting your messages, your music and your videos. This is also a great way to network with other music artists, producers, promoters and bloggers.
6. Send music to media outlets
Today everyone uses the internet to find what they need, even businesses. There are many media outlets on the internet looking for fresh new talent and new music such as internet radio stations, TV stations, independent distribution companies, just to name a few.
They are all over the internet and always need music. It is much easier today to get access to these major outlets and most times they can be reached by a phone call or simple email with a sample of your music.
7. Go to the websites and blogs where your listeners are
There are websites where listeners rate and vote on the music on the site. This is an added bonus. In the same token, go to blogs and forums where your target audience is and post links back to your blog or post free song downloads.
There are no real secrets in how to promote your band, but there are some really effective cheap ways of doing it.
8. Write articles
Article marketing is a really powerful way of getting new fans that could end up buying your music.
9. Play live from your home
If you have access to a webcam you could organize a concert and get your fans to watch it on their PCs. The best thing is that you could do it for free. Visit sites like Livestream and find out how you could set up a show for the whole world to watch.
Use as many free methods of band promotion as you can until you can afford to pay for advertising. For example, there is a site called Bang Flyers. This site allows you to make flyers and print them out on their website for free. There are even online printing companies where you can print out 100 brochures or 100 flyers for free, just pay for shipping.
Again, learning how to promote your band is not rocket science, it just takes a little work and creativity.
Read books about how to promote your band and band promotion. There are a lot of resources out there for you to use. Face it, you didn’t learn how to sing or play an instrument overnight.
You’re not going to master band promotion over night either. Do your research online and don’t be afraid to invest a couple hundred bucks in your education.
Don’t have a band website yet? Get started by creating a Bookmark Music Website and get noticed today!
Originally published at www.bookmark.com on March 18, 2016.