3 Strategies To Land Media Coverage (Even With No Press Release)
Getting media coverage is one of the best ways to grow your online business. Whether you’re selling your consultancy services or making website templates, media coverage gives you the much needed exposure to find new clients.
It also establishes you as a trusted name in your niche, an expert, so to speak, in your industry.
Most (if not all) entrepreneurs, therefore, would do anything just to get covered in mainstream media. The problem, however, is that you traditionally would have to work extra hard to get such an opportunity, such as creating really good press releases and making sure that they reach the targeted media companies.
If you do not want to do press releases anymore, or if they have not been as effective as you wanted them to be, here are some suggestions for you to get media coverage.
1. Create an event that nobody can resist
The media will always want to be where public attention is, so they will not hesitate to attend your event even if you have not prepared a press release.
These journalists have a nose for the latest news in town, primarily because their main job is to inform their audience and they want to be ahead of their competitors.
The problem, however, is that some people think that creating an irresistible event to get media coverage is a very difficult task.
As you will find out, it is all about finding something that is popular among your customers as well as your business partners.
With such, the media will want to know exactly why so many people are interested in the event. Even before you invite them, they will already be publishing stories about the much anticipated event.
2. Try something unique
You will never get the attention of the media companies if you keep doing things that have been around for centuries.
What these people want is something new to relay to their audiences. If they notice that you are planning an event just the ones that have been seen year in and year out, you can be sure that they will have no interest in it.
So how do you do it? Take some time and think of a new approach. Even if you want to do the same thing, try to introduce a new angle.
Think of it this way; if you announce to your customers that you will be having a meeting at the town hall, the media might not be interested.
However, if you announce that there will be a roadside meeting and that lots of public entertainment will be available, everyone in the media will want to know what you are up to.
Try to keep the suspense and you will end up attracting more attention than you ever thought possible. It is all about thinking out of the box.
3. Let your customers be your ambassadors
Your customers are your best resource when it comes to getting information out there.
If you want the media to focus on you even without a press release, give your customers reason to talk about you to anyone they know.
They may talk about your upcoming products or the events that are lined up. You might not know it, but there is a way the word of mouth circulates so fast as long as people are talking about it.
Before you know it, people from the media will be calling to inquire about your company.
In a nutshell, getting media coverage without a press release is not as difficult as some people make it look. All that you need is a perfect strategy.
You may even want to look at what other companies selling consultancy services or making website templates are doing and then emulate them or improve on their strategies for better results.
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Originally published at www.bookmark.com on August 18, 2016.