It doesn’t matter what industry your company is in, a helpful blog can be really beneficial to any business. Trust us, we say this from experience. At Bookmark, we love using this blog to help business owners gain the knowledge they need to build and grow their online presence.

Your blog post doesn’t even need to be limited to your industry. It can serve to provide wellness tips, general business advice, or must-know upcoming trends, for example. …

Customer reviews are the most powerful tool customers have in their tool-belt before making a purchase. They are the best opportunity to get a real and authentic opinion from fellow customers.

Customer reviews have a ton of potential in swaying the opinion of new (and old) customers, and every single major ecommerce platform features reviews. Small businesses also need to see the power and importance of reviews to help them build, grow, and manage their customers.

At the end of the day, you cannot avoid the fact that online reviews will either make or break your business.

Why Customer Reviews Matter

Reviews Establish Trust and Validation

Reviews can help…

It’s safe to say that COVID has had an enormous impact on every single industry and every single family. Even though we may have gotten used to the “new normal” by now, these changes are still tricky to navigate because at the end of the day that’s exactly what they are — changes.

Although this pandemic has had mostly negative impacts, we believe there is a positive silver lining. Some of the changes we’ve seen may actually lead to a brighter and better future. As the decades roll on we are sure we’ll face new challenges that will continue to…

Social commerce is incredibly important and super straightforward. It’s when brands sell their goods or services on social media instead of relying solely on their stand-alone ecommerce sites. Social commerce also includes when someone clicks a link from social media that brings them to your ecommerce site.

The reason it’s so important to leverage social commerce is because social media is where people spend most of their time online. No matter how many active customers you have on your website, it pales in comparison to the the 1 billion active users on Instagram. …

Churn. The big bad wolf that every business is afraid of. Sometimes referred to as customer turnover, it’s often found in companies that offer subscription services, however it is far from being exclusive just to them.

Churn is when a customer starts using a business’s product or service, and for one reason or another, stops completely and switches their loyalty to another company.

Think of customers who churn as “the ones that got away”. At one point, this person was YOUR customer, and a happy one at that. Then due to a variety of different reasons, they decided to stop…

When you’re a small business owner, there’s a fine line to balance between working hard and working too hard. Despite startup owners typically being smart, driven, passionate and hard working people, they are just as vulnerable as anyone to stress, anxiety and self doubt. Unfortunately in many cases, stress and startups go hand in hand.

There are a ton of reasons why startup owners face a lot of stress, and none of them should be taken lightly. …

There’s one thing that every single business should have in common when it comes to pursuing their goals — and that’s achieving high customer satisfaction.

Customer satisfaction, simply put, is the level of happiness your customers have with your business’s products, services, values, capabilities and communication skills. We all know how the saying goes, no matter what industry you’re in, customer service is always your number one product.

We’ve recently put out a couple blogs surrounding brand loyalty and customer retention. However, you can’t focus on either of those within your business unless you begin to leverage customer satisfaction. …

We all have that one brand that successfully has, in a way, stolen our hearts.

Brand loyalty is when a customer chooses your product/company over any of your competition, every single time. It’s when customers don’t need to be marketed or persuaded to make the purchase; they will always choose a certain brand regardless of other brand’s services or prices, even if they are cheaper. These companies have formed trust with their customers that runs deeper than reasons like pricing and they typically dominate their corner of the industry.

It’s important to make the distinction between customer loyalty and brand…

It’s been a year since we started working from home, and many lockdowns are still in place across the world. By now, we all know that everyone has their own unique household dynamic, which is why working from home has affected everyone differently.

For some, it’s an easy transition. They already had home offices, the proper tech and equipment, and weren’t too busy with other family members at home. For others it’s not so easy. They’re crammed in their rooms, balancing family life/they have kids learning from home, or they don’t have the equipment to do their job properly.

However…

SMS marketing, or text message marketing for those born in this millennium, is something that has been around for a long time now. However, it wasn’t until recently that it surged in popularity, and in it’s success rate.

Did you know that the average American looks at their phone per day? If you’re a business owner, that’s 96 opportunities to get the attention of your customers.

When comparing the analytics behind SMS to email marketing, the decision seems like a no brainer. The average open rate for emails is between 20–30%. …

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